Are you marketing to the new empowered healthcare consumer? Today, more than ever, your customers are using the internet to look online for health information, find reviews on doctors or other health professionals or search for information about hospitals and other medical facilities. How are you capturing the attention of this savvy group of consumers?
Marketing companies specializing in healthcare are rapidly growing as the demand to help healthcare professionals harness the marketing potential and update their strategy. With a continually changing industry, healthcare companies are looking for help in reaching the dynamic consumer through the constantly changing digital marketing space.
The following healthcare marketing trends are emerging as more and more healthcare companies get on board with embracing the digital marketing space.
A recent study revealed that 47% of internet users have shared videos they have found elsewhere, online. Video marketing in healthcare has tons of potential and it is time to make it work for your business – this new version of storytelling is here to stay. Ideally, videos should be less than two minutes in length and be funny, informative or thought provoking.
A typical healthcare patient has changed in recent years and is now seen as more of a consumer that just a patient. They are more informed than ever and will often make healthcare decisions in a similar fashion to any other retail purchasing decision. That means that these healthcare consumers need to know about your brand and need to know that they can trust you.
Healthcare consumers want a company that is stable and want to align their health with top leaders in the industry. How much do potential clients know about your business? Would they recognize your brand?
The fact that social media continues to dominate the marketing trends list is further proof that its importance and relevance is not going away anytime soon! While younger generations have been early adopters of social media, the older adult user demographic continues to grow. Before you pat yourself on the back because your brand does social media through a Facebook page, we can absolutely tell you that Facebook is no longer enough!
Healthcare companies of all types need to maintain a consistent brand presence across a variety of networks. Besides Twitter and Facebook, developing a video presence on YouTube and a professional profile on LinkedIn should be top priorities. Instagram, Four Square, Google+ and even healthcare specialized social networking sites such as Sermo or Hello Health could be right for your brand.
So what do you think – are you harnessing these marketing trends? Could it be time for a digital marketing plan for your healthcare business? Clikx4Health is a full service agency that specializes in marketing for healthcare. From home healthcare agencies to dentists and holistic practitioners, we can help all types of healthcare professionals build a brand and a voice that will lead to business growth. Take a step in the right direction when it comes to marketing your business and request a consultation.